Technology and Market Intelligence
Successfully commercialising new technology depends on a detailed understanding of the target markets. Parameters such as growth areas, regulatory requirements, supply chain structure, competitor response, barriers to entry and purchaser requirements need to be understood and accounted for.
Quotec works with companies and research based organisations to assess potential markets for materials/engineering, food products and processes and health technology products and services. We utilise industry experts and hold discussions with key customers, leading companies, regulatory bodies and policy makers who influence the market. The result is an in-depth evaluation of the market opportunities and the factors which will critically determine success or failure.
Technology Intelligence, like market intelligence, requires a strategic approach to ensure success. A detailed knowledge of emerging technology trends is essential in successfully exploiting new technology. Technology based companies use leading edge information about technology sources and research to develop appropriate strategies that maintain and enhance their competitive position.
In a global technology race it is increasingly important for companies to be able to access and adopt external technology to leverage their own internal developments. Technology Intelligence is strongly linked to strategic business planning and is often undertaken as part of an ongoing planning process.
Quotec undertakes assignments related to materials/engineering and health technologies that help companies develop their strategic approach to technology. We can:
- Identify emerging technologies for investment or partnering to strengthen a company’s technology position
- Assess strengths and weaknesses of in-house technology and compare it with emerging technology trends elsewhere
- Assess technology development options against market opportunities to help prioritise business development
A small water purification company required assistance in developing and exploiting its innovative technology for removing dissolved heavy metals from water. The client commissioned Quotec to assess their innovative technology, evaluate the potential market and produce an action plan for scaling up the process and launching it in the market place.
Quotec led a project for an overseas private sector client to provide a technical and market evaluation of biometric technologies. Quotec worked in collaboration with technical experts at the National Physical Laboratory to deliver outputs that fully met the needs and interests of the client. The project included in-depth interviews with senior representatives of the Home Office, Immigration and Nationality Directorate, UK Passport Office and DVLA.
Undertaking technology intelligence studies is an important part of a technology strategy for major technology based companies. Quotec undertook such a study of new fibre technology in Europe on behalf of a major Far Eastern industrial company.